Advertising & Marketing Law

If your business invests in advertising or marketing goods or services to consumers, you should consider your obligations under the Australian Consumer Law (ACL) and the benefits of having your images and copy checked by an experienced commercial lawyer before publication.

We can review your advertising materials for legal compliance with the ACL and advise on potential legal risks under the ACL and its Regulations. We also advise businesses on comparative advertising, advertising codes of conduct, competitions and promotions, and privacy laws.

For consumers, we can advise you on commencing legal action against advertisers for breach of advertised warranties, for false or misleading advertising, or for other breaches.

As business litigation lawyers, we have long experience in cases concerning misleading and deceptive conduct.

If you would like to discuss what Stevensen Business Lawyers can do for you, please use our Contact Form or call us now to set up a free consultation.

Frequently Asked Questions


A ‘consumer’ under the ACL is not just a consumer of goods or services for personal, domestic, or household use. Anyone who purchases goods or services for up to $40,000 is a consumer except purchasers of financial products, financial services, and trucks. Depending on the facts and the evidence, you may have grounds for seeking redress against the supplier under the ACL, and you should get advice from a business lawyer.