Intellectual Property

You will find goodwill and business reputation, and therefore customer patronage, connected with the name and logo mark of an established, well-marketed business. Branding and get-up can differentiate your business identity from others in your market segment. With that in mind, we offer five tips for small businesses. Register your business name with the Australian

A vast amount of US-owned’ intellectual property’ has been shamelessly plundered in some countries. US movies and music etc., are regularly pirated or bootlegged and can result in jail time for copyright infringement as a criminal activity like in a high-profile case of 23 October 2017.1 But that’s not the main problem facing most small business

What is ‘passing off’? A ‘passing-off’ action is available against a rival trader who has engaged in conduct that misleads or deceives consumers into thinking the goods are connected or sponsored by the complainant trader due to the rival trader using branding or product appearance very similar to that of the complainant trader. The latter